Play games
Choose the game that interests you and play itfor free.
Complete the quests
Every game has some quests for which you will receive Soul Gems.
Receive rewards
You can exchange your Soul Gems for Steam Wallet top-ups, game keys, CS:GO Skins and other rewards.
The automated system just a glorified FAQ that gives you the runaround and resolves nothing. I've had multiple articles - which were written in English - rejected for being "written in the wrong language".