Play games
Choose the game that interests you and play itfor free.
Complete the quests
Every game has some quests for which you will receive Soul Gems.
Receive rewards
You can exchange your Soul Gems for Steam Wallet top-ups, game keys, CS:GO Skins and other rewards.
If battles are roughly made up of random people, random in that it doesn't take skill into consideration, why aren't most people's win rates very close to 50%?