Play games
Choose the game that interests you and play itfor free.
Complete the quests
Every game has some quests for which you will receive Soul Gems.
Receive rewards
You can exchange your Soul Gems for Steam Wallet top-ups, game keys, CS:GO Skins and other rewards.
I am silver IV, I think I deserve better. Because I won around 10 MATCHES IN ROW! So, why can i not rank up then?